You have a right to know when someone was paid
Cash, keys, trips, hardware, affiliate cuts, “early access” in exchange for coverage — if value changed hands, it has to be obvious. A buried thanks is not compliance.
Consumer protection · Games industry
When you don't fight for your rights, you lose them.
When you get scammed, influencers get paid.
Know your rights. Demand compliance.
What you are owed
Paid coverage that pretends to be an honest opinion is advertising. If nobody names the payment, you are being used to move product — and the people who got paid are counting on you not knowing the difference.
Cash, keys, trips, hardware, affiliate cuts, “early access” in exchange for coverage — if value changed hands, it has to be obvious. A buried thanks is not compliance.
Store pages, trailers, and scripted “reviews” cannot sell a game, feature, or drop that isn’t there. Fake organic praise is still a scam if the audience can’t tell it’s an ad.
Consumer-protection rules already exist. They only work if violations are documented, stacked, and pushed. Silence is how the industry keeps the current arrangement.
The money doesn’t vanish. It lands with the studio and the creator who sold you the line. That is why we treat undisclosed promotion as a consumer-rights issue, not a drama thread.
Endorsement and advertising rules in the U.S., U.K., E.U., and elsewhere already require clear, conspicuous disclosure of material connections. KeepGamingHonest exists so players can know those rights — and so a public record of infractions exists when companies and creators ignore them.
Reporting tool
Our team uses these reports to investigate consumer-rights violations. Corroborated files can be packaged for regulators — and, where the facts support it, used in class-action efforts against offending influencers.
One clip is a lead. Repeated undisclosed ads are a pattern. Include URLs, dates, and anything that shows payment or a material connection. This demo saves on your device only until a live intake desk exists.